(单词翻译:单击)
听力文本
A four-year-old Chinese tech company has become the world's third-largest smartphone maker, behind Samsungand Apple. The company is called Xiaomi Inc. It has also become the world's most valuable tech start-up and is more valuable than Uber, Dropbox, Pinterest and Snapchat. The Beijing-based company just raised $1.1 billion in funding and is now worth $45 billion. That makes it worth more than tech giants LG, Motorola and Sony put together. Xiaomi is also the world's fastest-growing smartphone maker. Its sales increased by 211 per cent in 2014. Its market share has also increased from 2 per cent to 5 per cent over the past year and it looks like that will increase further.
Xiaomi has a unique business model. It sells its phones for around what they cost to make. Profits come from apps and software. It also makes its customers follow the company. Many Xiaomi users in China are very loyal fans of the company. The company uses marketing campaigns that give fans the chance to win prizes. This makes the company very popular. Bin Lin, Xiaomi co-founder and president, said: "We will strive to continue bringing innovation to everyone, with a goal of producing high-quality, high-performance devices with great user experience." However, not everyone is a fan of Xiaomi. Apple's chief designer Jonathan Ive said Xiaomi stole the design of its phone and many ideas from Apple.
中文翻译
刚刚成立四年的一家技术公司一跃成为了世界第三大智能手机制造商,排在三星和苹果之后
。这家公司叫做小米公司 。它还成为了全球最有价值的新兴企业,它的价值要高于优步、云端、品趣志以及阅后即焚 。这家成立于北京的公司建立之初的资金为10.1亿美金,现在的价值为450亿美金 。这使得该企业的价值超过了LG、摩托罗拉和索尼的总和 。小米也是世界上发展速度最快的智能手机制造商 。2014年,其销量超过了211% 。在过去的一年里,其世界份额也从2%上升到了5%,显然它还有更广阔的生长势头 。小米拥有独特的商业模式
。销售的手机价格不能够让他们盈利 。它的收益主要来源于应用软件和软件 。小米还能够让消费者一直追随小米 。在中国,许多小米手机的使用者对小米保持着忠诚 。该企业还利用市场营销策略来让用户获得奖品 。这使得该企业能够名噪一时 。林斌是小米的联合创始人,也是该企业的总裁,他说:“我们要努力把创新带给所有人,我们的目标是生产出高质量、高性能的产品,让用户有更加完美的体验 。”但是,并不是所有人都是小米手机的粉丝 。苹果首席设计师乔纳森·保罗·伊夫认为:“小米偷了许多苹果手机的设计和思想 。”译文属可可原创,仅供学习交流使用,未经许可请勿转载
重点讲解
1.marketing campaign 营销活动
Whether you´re a big box retailer or small business owner, much of your email marketing campaign success and deliverability performance is under your control.
无论你是大零售商还是小企业老板,大多数电子邮件营销活动的成功与邮件的可送达性都在你的掌握之中
。2.start-up 新兴企业
To be profitable, Venture investment must quit from start-up enterprise . In this procedure, price plays an important role.
风险投资是以投资获益为最终目的的,在合适的条件下“退出”所投资的创业企业是其最终选择,退出过程的关键是定价问题
。3.co-founder 联合创始人
"The system can deliver reports that are relevant to your location, " says Clark Freifield, a Ph.D. student at MIT's Media Lab and a co-founder of HealthMap.
“这个系统可以发布和你所在地相关的报道,”麻省理工学院媒体实验室博士生、“健康地图”共同创立者克拉克·弗雷菲尔德说
。4.fastest-growing 增长速度最快
There is certainly no sign of a news crisis in India, now the world’s fastest-growing newspaper market.
印度现在是世界上新闻业增长最快的市场,这里肯定没有新闻危机的一丝迹象 。
听力题目
1.How old is Xiaomi?
a) 7
b) 6
c) 5
d) 4
2.How much funding did Xiaomi recently raise?
a) $211 billion
b) $1.1 billion
c) $45 billion
d) $4 billion
3.Which tech giants is Xiaomi worth more than (name one)?
a) Yahoo, Google and Microsoft
b) Samsung, Nokia and Apple
c) LG, Motorola or Sony
d) Facebook, Twitter and Flickr
4.By how much did sales increase in 2014?
a) 211%
b) 210%
c) 212%
d) 221%
5.What was Xiaomi's most recent market share?
a) 2%
b) 4%
c) 5%
d) 3%
6.What does Xiaomi have that is unique?
a) loyal fans
b) a business model
c) a logo
d) an app
7.Where do most of Xiaomi's profits come from?
a) US dollars
b) the middle classes
c) Beijing
d) apps and software
8.What do Xiaomi's fans have the chance to win?
a) prizes
b) free Internet access
c) praise
d) holidays
9.What did Bin Lin say he would strive to bring to everyone?
a) health
b) happiness
c) innovation
d) a smart watch
10.Who is not a fan of Xiaomi?
a) the Smartphone Designer of the Year
b) Apple's chief designer Jonathan Ive
c) the boss of Samsung
d) a woman from Shanghai
听力答案
1.d
2.b
3.c
4.a
5.c
6.b
7.d
8.a
9.c
10.b