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新奇事件簿(翻译+字幕+讲解):时髦的名字让蔬菜看上去更美味
日期:2017-08-04 08:35

(单词翻译:单击)

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听力文本

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Researchers have discovered that people eat more vegetables if the veggies have trendy labels. A research team from Stanford University in the USA found that sales of vegetables increased by 25 per cent after they were given trendy-sounding names. The researchers conducted their research on 600 diners for several months at the university canteen. They labelled all vegetable dishes in four different ways each day. Diners could select vegetable dishes with a "basic" label (for example with just the word "carrots"), a "healthy restrictive" label ("carrots with sugar-free citrus dressing"), a "health positive" label ("smart-choice vitamin C citrus carrots") or a trendy label ("twisted citrus-glazed carrots").

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Researchers gave diners a wide choice of vegetables to see how effective the trendy labels were. They used beetroot, butternut squash, carrots, corn, courgettes, green beans and sweet potato in their test. These had names like "twisted garlic-ginger butternut squash wedges," or "dynamite chilli," and "tangy lime-seasoned beets". They found that the vegetable dishes with the trendy labels were by far the most popular. These dishes were 25 per cent more popular than those with the "basic" labelling, and 41 per cent more popular than those with the "healthy restrictive" labelling. A researcher said: "Labels really can influence our sensory experience, affecting how tasty and filling we think food will be."

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译文由可可原创,仅供学习交流使用,未经许可请勿转载KB4!8a+H9QhMZpoo

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词汇学习

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1.trendy adj.时髦的,赶时髦的

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The place is as self-consciously trendy as they come.

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这个地方非常有意识地追求时髦KNZ9s4ym=7rVoITy61Uq

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2.conduct vt.组织;安排;实施;执行

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I decided to conduct an experiment.

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我决定进行一次实验c~nMYWkHG4^A_

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3.restrictive adj.限制的;限定的;约束的

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Britain is to adopt a more restrictive policy on arms sales.

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英国将对武器出售采取更具限制性的政策x)QyA=k4*zJ

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4.influence vt.影响

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He is trying to improperly influence a witness.

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他在试图误导证人+(7s0EJq-%uM54

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5.tasty adj.美味的,可口的

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Try this tasty dish for supper with a crispy salad.

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参考翻译

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研究人员发现,如果一种蔬菜标签上的名字比较时髦,人们更喜欢吃YQn5W9R%D%#C。来自美国斯坦福大学的一个研究小组发现,他们给一些蔬菜写上比较好听的名字之后,蔬菜的销量增加了25%iP29qgV-;pubaMy。研究人员在大学餐厅对600名就餐者进行了几个月的研究g#&[R*F0b3CO1。他们每天以四种不同的方式给所有蔬菜贴标签k5@]3Cr(M%k2++o5Fat,。就餐者可以根据四种标签选择蔬菜:基本标签(例如只有一个词“胡萝卜”),健康限制标签(无糖柑橘酱胡萝卜),健康积极标签(精心选择的维他命C柑橘胡萝卜),或者时髦的标签(螺旋柑橘酱胡萝卜)|YWK0pw-&s

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研究人员给就餐者提供了许多蔬菜供他们选择,查看时髦标签的效果GwCE;wN(a~rnWaU。他们的试验使用的是甜菜根,白胡桃泥,胡萝卜,玉米,小胡瓜,四季豆和红薯3EGCp@R#Zo,[a。他们给这些菜起了非常时髦的名字“螺旋姜蒜甜菜根”,“激情辣椒”,“美味酸橙甜菜”等等Ol)_pOBoeokhbUps。他们发现,标签时髦的蔬菜最受欢迎[E0WzxsWyy,LFmQbLVT。这些菜品的受欢迎程度比基本标签多25%,比健康型标签蔬菜的受欢迎程度多41%vvXQVSmLUJn[#。一名研究人员表示:“标签确实可以影响我们的感官体验,影响我们对食物味道和满足感的幻想v1|v~@lQ6Id。”

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