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新奇事件簿(翻译+字幕+讲解+试题):咖啡公司提高可持续性
日期:2014-09-10 13:48

(单词翻译:单击)

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中英文本

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The coffee company Nespresso has announced ambitious new plans to help make its operations more sustainable. The company is a brand name of the Nestlé group of companies. It makes and sells espresso coffee machines and the single-use containers of coffee needed for the device. Its new initiative on sustainability is called 'The Positive Cup'. This aims to source one of its ranges of coffee through totally sustainable methods, while helping some of the world's poorest coffee farmers. It will invest just over $16 million in Ethiopia, Kenya and South Sudan. A company spokesperson said it, "aims to protect the future of the highest quality coffees and secure the livelihoods of the farmers that grow them".

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新奇事件簿(翻译+字幕+讲解+试题):咖啡公司提高可持续性.jpg

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雀巢咖啡公司公布了一项雄心勃勃的计划,目的是为了增强生产的可持续性~dKY%d[za0u2=Rvm.dO*。这家公司是雀巢集团旗下的品牌Tp#HjzgvtjEK@zl。这家公司出售浓缩咖啡机器,以及设备所需的一次性咖啡容器2m=[bXy*7r%..Ewo5a8。这是在可持续性方面的另一新创举,被称作“正能量杯”|nAVZVt,k[~[DQi7L。这一创举的目的是通过彻底的可持续性方法来找寻咖啡的货源,并帮助世界上最贫困的咖啡种植者-LE))G5AMLEaWgo%0G。计划在埃塞俄比亚、肯尼亚和南苏丹投资多达1,600万美元;k4P_EnyI_0z。一位公司发言人称,这一计划是为将来最高质量的咖啡提供保障,并维持咖啡种植者的生计r6u*gJI2.1oT%.-h~A

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新奇事件簿(翻译+字幕+讲解+试题):咖啡公司提高可持续性.jpg

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A main component of the campaign is to recycle all of the aluminium capsules used in the machines. The company will collect the capsules "wherever the company does business" and "increase recycling rates". The company also said it would become "100 per cent carbon neutral" by 2020 by planting trees to compensate for its carbon footprint. CEO Jean-Marc Duvoisin said: "Our sustainability approach has always been designed to do more than simply minimise impacts." Hollywood actor George Clooney said: "The investment…in South Sudan's coffee sector, even while the conflict is ongoing, is providing much-needed income for hundreds of farmers and their families living in coffee communities."

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计划中的一项重要活动就是回收所有在机器中使用的铝盒g_WpRl-HfPo2。公司将在所有经营范围内收集铝盒,并提高回收率=Q;YL2.|SPG#G^%_BI]i。公司还声称,截至2020年,公司将通过种树来中和碳排放量,达到百分百的碳中和度)+zx8my6(=X。公司总裁马克说,“我们在研究可持续性方法的时候,并不仅仅是为了降低影响4pU^Zfae+4g4rfz%。”好莱坞演员乔治.克鲁尼说,“对南苏丹咖啡地区进行的投资,尽管冲突一直在持续,为生活在咖啡区域的成百上千的农民及家庭提供了急需的收入来源8F@nwW!y_Z-+

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译文属可可英语原创,未经允许,不得转载^NyiG~BgMU

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重点讲解

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1. new plan 新计划
That new plan dissatisfied everyone.
那项新计划令人人不满DhNaJF=tIeTQ|9~1Bu

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2. brand name商标名称
Cigarettes could be sold only in plain olive-green packages. Only the brand name and health warnings could appear.
只有纯橄榄绿包装的的香烟能被出售,只允许出现产品品牌名称和健康警示EK1=poTl@tI^wl^CTW;G

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3.aim to do旨在做某事
The following three national campaigns aim to do just that.
下面三个国家宣传片正是如此~3WG7vnrW8_J

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4. be designed to do目的是;被设计用于做
These can be designed to suit the control requirements of every type of project in every area of project management application.
在每个项目管理应用的领域中,这四个阶段可以被设计成用来满足每种类型项目的控制需要g1U_mkmqq#JLW_vZ*Zv

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5.more than多于;超出;比……多
More than two students have been concerned in this affair.
这件事情牵涉到两个以上的学生F%xID^mmwN_SF!_h7Qs.

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听力试题

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1.What kind of plans did the article say Nespresso had?
a) unsustainable ones
b) far-reaching ones
c) ambitious ones
d) big ones
2.What kind of coffee containers does Nespresso make?
a) single-use
b) multi-use
c) dual-use
d) maxi-use
3.How many ranges of coffee will be part of the initiative?
a) one
b) two
c) three
d) four
4.How much will Nespresso invest in three African countries?
a) $60 million
b) $16 million
c) $6.6 million
d) $600 million
5.What does Nespresso want to secure?
a) bigger coffee beans
b) the likelihood of farming
c) bigger profits
d) the livelihoods of farmers
6.What does Nespresso want to recycle?
a) ideas
b) aluminium capsules
c) water
d) concrete jungles
7.What does Nespresso want to increase?
a) recycling rates
b) the size of coffee beans
c) productivity
d) its carbon footprint
8.By when does Nespresso want to become 100% carbon neutral?
a) 2016
b) 2018
c) 2020
d) 2022
9.Who said the investment in South Sudan was important?
a) Kenya's president
b) Ban Ki-moon
c) Barack Obama
d) George Clooney
10.What does the investment provide for farmers?
a) much-needed income
b) sustainability
c) a carbon-neutral lifestyle
d) a coffee sector

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听力答案

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1.c
2.a
3.a
4.b
5.d
6.b
7.a
8.c
9.d
10.a

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重点单词
  • protectvt. 保护,投保
  • campaignn. 运动,活动,战役,竞选运动 v. 从事运动,参加竞
  • controln. 克制,控制,管制,操作装置 vt. 控制,掌管,支
  • componentn. 元件,组件,成份 adj. 组成的,构成的
  • brandn. 商标,牌子,烙印,标记 vt. 打烙印,铭刻,加污
  • recyclevt. 使再循环,再利用,再制 vi. 循环 n. 再循
  • sourcen. 发源地,来源,原始资料
  • neutraladj. 中立的,中性的 n. 中立者,空挡的,素净色
  • initiativeadj. 创始的,初步的,自发的 n. 第一步,首创精神
  • approachn. 接近; 途径,方法 v. 靠近,接近,动手处理