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新奇事件簿(翻译+字幕+讲解):百威临时改名"美国"啤酒
日期:2016-05-13 13:53

(单词翻译:单击)

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听力文本

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One of the word's most famous beer companies is changing the name of its best-selling beer. The company is Anheuser-Busch (AB), which is the USA's largest maker of beer. It is going to change the name of its Budweiser beer to 'America'. The name change will be only for six months, between May 23 and November. A company spokesperson said the name change is to try and increase sales. Budweiser used to be the USA's most popular beer but it has been losing market share for over 25 years. The word 'America' will replace the word 'Budweiser' on its cans. It will also use the same font that AB uses for Budweiser. In addition, the initials "AB" will be replaced by "US".

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america.jpg

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The new name and labeling is part of Budweiser’s summer-long campaign called "America is in Your Hands". There are many important national days during the campaign period, starting with the Memorial Day weekend on May 30 and ending with the presidential elections in November. In between are the summer Olympics and Labor Day. The company wants Americans to feel proud of America both the company and the beer. Budweiser's vice president Ricardo Marques said: "Budweiser has always strived to embody America in a bottle, and we're honoured to salute this great nation, where our beer has been passionately brewed for the past 140 years."

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中文翻译

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全球知名啤酒公司旗下品牌更名^WZXwHweQPG(HQ3+。它就是美国最大啤酒制造商英博安海斯-布希集团cN^QR9gkodrQuxPve。旗下百威啤酒将更名“美国”aUJeoKS@g8afi。百威计划从5月23日开始更名,更名时间为六个月,到今年11月截止m@z%ML-r6@7SIs6S@。据集团发言人表示,此举旨在增加销量M9trlf4+zO[12&。百威曾是全美最畅销啤酒,但在过去二十五年里,百威正逐渐失去市场份额;8ZyW!(;Cf#RP7t!。易拉罐上的“百威”标识将换成“美国”X6(r[lStw!e2.c5~dP。字体与“AB”旗下百威字体保持一致nLL6m#-pM]2Q_Ry~o3C~。此外,首字母“AB”也将换成“US”FQ1v]WZ;J,@!iaWvKr

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百威发起“美国在你手中”夏季浪潮,新名新标是此项活动的一部分j~cg%5AK2Mx^)SUf-FAa。活动期间,全美将迎来多个重要节日,从5月30日的美国阵亡将士纪念日开始,到11月份的总统大选结束V~pmO2JdTV!j.aG。中间还将经历夏季奥运会和劳动节9~H-DKNPr%rbNf_。无论是公司还是百威,我们都希望激发美国自豪感IrSLTXE0*9Z[)l;。百威副总裁里卡多·马奎斯认为:“百威一直希望在啤酒瓶中提现美国精神,对向伟大祖国致敬感到十分荣幸,百威有140年的光辉历史JCVcQrfaFp。”

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译文属可可原创,仅供学习交流使用,未经许可请勿转载

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重点讲解

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1.best-selling 最畅销的

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例句:Haruki Murakami is Japan's best-selling author.
村上春树是日本当红的畅销书作家c5V9dMD#9uLX_r4Rc!

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2.used to 过去一直

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例句:He used to stand in for the star.
他过去一直在给明星做替身d*R3+z63[NV(V~UP,=

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3.market share 市场占有率

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例句:Ford has been gaining market share this year at the expense of GM and some Japanese car manufacturers.
福特公司今年一直在扩大自己的市场份额,这导致通用公司和一些日本汽车制造商市场份额减少tA+X*Xu+z1R6U5xfq#e

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4.presidential election 总统大选

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例句:CNN televised the presidential election to the world.
美国有线电视向全球转播总统竞选(pC=M2yyH0v-K8#XVk

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听力题目

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1) What is the name of the company that makes Budweiser?
a) Jack Daniels
b) Anheuser-Busch
c) Nestle
d) Coca-Cola

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2) For how long will Budweiser have its new name?
a) 2 weeks
b) a month
c) 3 months
d) 6 months

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3) When will the name change begin?
a) May 23
b) May 24
c) May 25
d) May 26

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4) For how long has Budweiser been losing market share?
a) 22 years
b) 20 years
c) 25 years
d) 28 years

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5) What will the initials "AB" change to on Budweiser cans?
a) "BA"
b) "US"
c) "AZ"
d) "AS"

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6) What is the name of Budweiser's summer-long campaign?
a) America is in Your Hands
b) America is in Your Mouth
c) America is in Your Heart
d) America is in Your Stomach

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7) What is happening on May 30th in the USA?
a) USA Beer Day
b) the summer Olympics
c) Memorial Day
d) an election

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8) What is happening in the USA at the end of the campaign?
a) the presidential elections
b) a big conference
c) the Olympics
d) USA Beer Day

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9) What is the position of Ricardo Marquez in Budweiser?
a) vice president
b) chief brewer
c) owner
d) CEO

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10) For how long has Budweiser been brewed in the USA?
a) 110 years
b) 120 years
c) 130 years
d) 140 years

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听力答案

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1.b
2.d
3.a
4.c
5.b
6.a
7.c
8.a
9.a
10.d

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重点单词
  • embodyvt. 代表,使具体化,包含,使(精神)肉体化
  • additionn. 增加,附加物,加法
  • campaignn. 运动,活动,战役,竞选运动 v. 从事运动,参加竞
  • popularadj. 流行的,大众的,通俗的,受欢迎的
  • memorialadj. 纪念的,追悼的 n. 纪念碑(堂), 纪念仪式
  • electionn. 选举
  • replacevt. 取代,更换,将物品放回原处
  • salutev. 行礼,致意,问候