The luxury automobile maker Rolls-Royce has reported record sales for 2013. The company said it's the fourth consecutive annual sales record. It sold 3,630 cars last year, with a strong surge in demand in the Middle East and China accounting for a good portion of the buoyant sales. The Middle East saw a sales increase of 17 per cent last year, while sales in China went up by 11 per cent. Rolls-Royce sold cars in more than 40 countries last year, including new markets. Plans are in place to continue this global expansion. Thecompany CEO said: "We have reported a strong year and have maintained our position at the pinnacle of the super-luxury market." Super-luxury means cars costing over $272,000.
The CEO said people buy a Rolls Royce because they want to have a brand that is unrivalled in its image ofluxury. He said: "It's the ultimate treat; the reward for hard work. We see that clearly from our customers. Around 80 per cent of our cars are bought by businessmen and women, most of whom have started and run their own businesses. The rest are bought by sports stars and film stars." He added that it's not just the super-rich who were snapping up the cars. He said: "What's interesting now is that we are seeing a new group of individuals who have built up mid-sized businesses and they also want to treat themselves to the magic carpet ride." Businesswomen now account for ten per cent of sales.
奢侈品牌轿车制造商劳斯莱斯报告称2013年的销售记录创历史新高。该公司称这也是连续第四年年收入再创新纪录 。去年劳斯莱斯销售了3630辆轿车，中东和中国的需求猛增，这些地区也占据了相当可观的销售份额 。去年，中东的销售百分比增加了17%，中国增加了11% 。去年，劳斯莱斯在全球40多个国家销售汽车，包括新开辟的市场 。并计划再次扩张全球市场 。公司执行董事长称：“我们今年的趋势非常好，并保持了我们在无限奢华市场中的头名位置 。”无限奢华的意思是价格超过27.2万美金的轿车 。
1.automobile maker 汽车制造商
例句：Was this the beginning of the end for the world's largest automobile maker?
2.global expansion 全球扩张
例句：In the event of future global expansion, their future success and sustainability will be drawn into quention.
3.Middle East 中东
例句：It will greatly threaten the peace in the Middle East.
4.account for 占
例句：But drugs account for only half its revenues.
1.How many years in a row has Rolls-Royce reported record sales?
2.How many cars did Rolls-Royce sell in 2013?
3.How much was the increase in sales in China last year?
4.What has Rolls-Royce maintained, according to its CEO?
b) it's top position in the market
c) good staff satisfaction
d) quality and standards
5.From what price to super-luxury cars start?
6.What did the CEO say a Rolls-Royce was a reward for?
a) the elite
b) being rich
c) car makers
d) hard work
7.Who buys around 80% of Rolls-Royce cars?
a) Chinese people
b) actors and sports stars
c) business people
8.What has a new group of Rolls-Royce customers built up?
a) a strong Facebook following
b) mid-sized businesses
c) a good reputation
d) a collection of luxury cars
9.What kind of ride did the CEO say people treat themselves to?
a) a jet-coaster ride
b) the ride of their life
c) a magic carpet ride
d) a smooth and comfortable ride
10.What proportion of Rolls-Royce cars are bought by businesswomen?