(单词翻译:单击)
听力文本
The advertising people see while at the movies is less effective when audiences eat popcorn. This is the conclusion of a newly-published study from Germany's Cologne University. According to researchers, people remember the names of new brands or products by silently pronouncing them in their brains. However, with a mouth full of popcorn, this process is interrupted. The report is titled "Popcorn in the Cinema: Oral Interference Sabotages Advertising Effects". It describes how the chewing action interferes with the brain's "inner speech" that operates whenever we come across a new name. Researchers say: "This happens covertly, that is, without our awareness."
Researcher Sascha Topolinski invited 96 people to watch a movie. Half of the group was given popcorn, while the rest received a small sugar cube. A week later, the participants were asked to rate a series of products, including some of those they had seen adverts for during the movie. The sugar cube group remembered a lot more of the product names than those who ate popcorn. Mr Topolinski said: "The mundane activity of eating popcorn made participants immune to the pervasive effects of advertising." He added: "This finding suggests that selling candy in cinemas actually undermines advertising." This presents cinema owners with a dilemma. There is usually a 900% mark-up on popcorn sold in movie theatres.
中文翻译
一边吃爆米花一边看电影所带来的广告效果会有所减弱
研究员塔波林斯基博士邀请了96人来观看电影
译文属可可原创,仅供学习交流使用,未经许可请勿转载
重点讲解
1.sugar cube 方糖
例句:He is stupid enough to hide a sugar cube in a bucket of water.
他蠢得把一块方糖藏在一桶水里
。2.mark-up 涨价
例句:Take cocaine: the mark-up between coca field and consumer is more than a hundredfold.
比如说可卡因,从咖啡农场到消费者之间的涨价高达百倍还多
。3.newly-published 新出版的
例句:The newly-published version of the Hallmarks paper reflects a better understanding of the original six hallmarks, plus two new ones.
最近发表的一篇癌症特征研究报告,反映出对最初6种特征更深入的了解,另外,还加上了两种新的特征
。4.full of 装满
例句:His head is full of nonsense.
他满脑子荒唐念头
。听力题目
1.Where did people watch advertising while watching movies?
a) on iPads
b) at the movies
c) in bed
d) in a university research lab
2.What do people do in their brains to remember names?
a) say the name backwards
b) say the name seven times
c) link the name with a place and time
d) silently say the names
3.What does a mouth full of popcorn do?
a) stop people remembering names
b) interrupt conversation
c) give you tooth decay
d) activate your taste buds
4.What does the chewing action interfere with?
a) talking
b) understanding the movie
c) the brain's "inner speech"
d) the ability to react quickly
5.What word at the end of the article means "without our awareness"?
a) inner
b) covertly
c) interferes
d) sabotages
6.What two things did test participants eat?
a) sugar cubes and popcorn
b) popcorn and chocolate
c) sugar pops and corn
d) hot dogs and French fries
7.When did participants do a memory recall test?
a) the day after watching a movie
b) straight after the movie
c) a week after watching a movie
d) just before the movie started
8.Who remembered the most names?
a) the sugar cube group
b) the researchers
c) people who ate 300g of chocolate
d) those who ate popcorn
9.How was the activity of eating popcorn described as being?
a) mundane
b) sabotaging
c) immune
d) dilemma
10.How much do cinemas increase the price of popcorn by?
a) 999%
b) 90%
c) 99%
d) 900%
听力答案
1.b
2.d
3.a
4.c
5.b
6.a
7.c
8.a
9.a
10.d