MINISO, a Chinese daily necessities and grocery retailer,
was accused by netizens of insulting China because Chinese cheongsam dolls were called "Japanese geisha."
On August 9, Miniso apologized for this problem,
saying that its Spanish agency team had incorrectly translated the Chinese cheongsam doll as "Japanese geisha."
Miniso had asked the team to delete the relevant posts immediately.
Miniso also promised that they would further strengthen the management of the global agency system and strictly avoid the recurrence of such problems.
According to Sohu, MINISO was founded in Guangzhou in 2013.
By the end of last year, MINISO had more than 5,000 stores worldwide, of which more than 1,900 were overseas.
Although many MINISO products are low prices, there are doubts about the brand's "pseudo-Japanese style."