Audi's newly released advertisement video on Chinese social media has been accused of copying from an internet influencer.
The video advertisement, featuring Chinese Hong Kong's actor Andy Lau, has caused a huge public outcry over the brand's plagiarism.
Audi apologized Sunday morning over the plagiarism,
adding that the brand has removed the video from the Chinese social media platforms and has demanded the relevant companies to address the infringement.
Sunday afternoon, Lau expressed his regret and said he has 100 percent respect for originality.
In the promotional video released by Audi, Andy Lau popularized the origin of Xiaoman. At the end of the video, he also wrote a poem about Xiaoman.
在奥迪发布的该宣传短片中，刘德华科普了小满的来历 。在视频的结尾，他还亲笔书写了一首关于小满的诗词 。
On Saturday evening, a blogger accused the brand claiming that the script for its new video is in fact "from an original poem" that he composed on the same day in 2021.
"The poem was made by myself. Please ask the original author when citing them."
“里面的诗词是我自己原创的 。引用的时候能不能通知一下原作者 。”
This plagiarism incident has also caused discussions on intellectual property protection.
Taking down advertisements is not a fundamental solution to the problem.
Those suspected of infringing on others' intellectual property rights should bear corresponding legal responsibilities.
Respecting originality and protecting innovation should become the consensus of society.