Fellow Zhang, the name of a Douyin account belonging to a 30-something man in Northeast China's Liaoning province,
has picked up nearly 10 million followers in two months with just 41 short videos recording his life.
A villager from the countryside of Yingkou city, Zhang uses a smartphone to shoot clips of his simple daily routine -- getting up, washing clothes and cooking -- in his run down house, and around his village.
The delicately edited videos uploaded on short-video platform Douyin have so far won him 30 million likes.
Unlike many other 'grassroot' celebrities on social media platforms, who have pretty faces, beautiful lifestyles, or an impressive understanding of specific issues,
Fellow Zhang doesn't even have a fixed subject for his videos.
However, the young man has developed the kind of popularity it takes others years to achieve, in just a few dozen days.
The no-filter country life depicted in his videos has resonated with a large audience.
Hiding his house keys under a brick beside the door, washing only the fingers he has to, are all vivid and familiar scenes
and some of the everyday items he uses, such as his floral quilt and enamel cup, remind villagers and urban residents alike of real life.
Although the content is simple, the production of the videos appears to be professional in terms of shooting and editing.
The raw footage is either first person perspective, shot by hand on a smartphone, or images of Fellow Zhang on camera, captured by phone on a small tripod.
Because Fellow Zhang stands out among the other grassroots celebrities producing videos of rural life,
many people have wondered if there is a team supporting him behind the scenes.
In response, he recently posted video to explain how he does everything himself.
"I update videos at 5 or 6 pm, sometimes even at 9 pm, because it takes time to do it all on my own," he said in the video. "Whether I'm popular or not, I am still a villager."
他在视频中说道：“我一般是在下午5点或6点更新视频，有时甚至在晚上9点，因为一个人做这些事确实需要时间 。不管我红不红，我依然是一位农村老百姓 。”