For many shoppers, it can be quite difficult not to notice a drink on store shelves with a whole ginseng root soaking in every bottle.
"Stay up a whole night and drink the whole thing" is the botanical drink's advertising slogan, which claims that it can help people regain energy.
About a month ago, the drink, simply called "The Whole Thing", first retailed at Lawson convenience stores.
Now it has become a trending topic on Chinese social media.
Luo Xiang, an employee of a bank on Beijing's Financial Street, went to a nearby Lawson during his lunch break on Friday specifically looking for the drink.
"People are talking about it on social media. I'm just curious," he said while going through the ingredients listed on the label.
"The ginseng in it can boost energy. And the herbal drink contains no sugar or fat.
“其中的人参可以增加能量 。而且这种草本饮料不含糖或脂肪 。
It really appeals to young people who often choose to stay up late for work or have fun while trying to look after their health."
Retailing at 19.9 yuan ($2.98) for a 480-milliliter bottle, The Whole Thing is the most expensive non-alcoholic drink for sale at the convenience store.
According to the product's guidance, after finishing the contents people can refill the bottle with the ginseng root in it with warm water eight times within eight hours.
Wang Xing, a doctor specializing in cardiovascular medicine, said marketing a product as something that can help people recover from burning the midnight oil is just a promotional stunt.
"The damage of staying up the whole night, such as feeling weak, is irreversible. It can only increase the risks of cardiovascular disease," Wang said.
王星称：“熬夜带来的伤害是不可逆转的，比如身体感到虚弱等 。熬夜只会增加患心血管疾病的风险 。”
He added that all people need to do to avoid symptoms caused by staying up late is to have a good night's sleep.