Cooling ice-cream with exotic flavors and shapes, these sweet treats are becoming more and more appealing to Chinese consumers, across demographics and generations.
Ice-cream sales in 2021 hit a record high of over $1.3 billion, 10% more than the previous year.
In the past few years, Chinese and foreign ice-cream retailers have frequently cooperated with producers of beverages, coffee and tea, as well as sightseeing spots, universities and museums,
leading to a large number of innovative ice-cream flavors.
For some consumers, ice-cream has become more than a special summer delicacy.
"Some ice-cream brands attract young people with their creative flavors, such as milk with squid, or meat floss with chives.
Young consumers are keen on trying new things, and they are very much influenced by online celebrities.
So for many, to have a taste of the ice-creams trending online is a way of following what's fashionable."
But following fashionable trends comes at a cost.
As ice-cream brands raised to become internet sensations, winning sales and public attention, the mega marketing campaigns are transferring the cost back to consumers.
Some high-end ice-cream could cost consumers as much as 60 yuan, or $10,
that's a sharp rise compared to a few years ago when the price of most ice-creams was no more than 3 yuan.
In a recent online survey, over 74% of respondents were unhappy with the increasingly expensive price tags of ice-creams in general.
"I don't think I will buy expensive ice-creams. They're just marketing gimmicks. I'm afraid I will regret buying it once I taste it."
“我想我是不会买那些非常贵的冰淇淋的 。这只是营销的噱头 。我怕我尝了之后会后悔买它 。”