Jing Tian is a Chinese actress whose recent works include starring roles in this year's City of Streamer and last year's Rattan.
Yesterday, the State Administration for Market Regulation issued a statement to say among other things that they'd fined Jing Tian 7.2 million RMB (approximately 1.07 million USD) for illegal advertising endorsements.
The amount included approximately 2.6 million in monies earned from the endorsement and 4.6 million in fines.
Jing Tian's endorsement was for Guangzhou Infinitus Health Technology which claimed that one of their health products was effective in preventing the absorption of fat and sugar.
Regulators deemed this a violation of advertising laws as the claim had not been verified.
Jing Tian promptly issued an apology.
In a statement, she said that while signing the contract with the company, her team did not fully review their products, which led to a negative impact on consumers and for that she apologizes.
She added that she fully accepts the regulator's punishment, has paid the fine and will resolutely prevent such incidents from happening again.
Some netizens urged her and her team to review products better in the future before endorsing them.
Other's were concerned that this incident might affect the release of her future projects.