听力文本

Later this year or by the start of 2017, McDonald's plans to launch a rewards program for all of its Big Mac lovers.
今年年末或明年年初，麦当劳计划启动“麦迷”回馈计划PM&hTa#QC(P9|hL*。
"We're working on a customer-designed loyalty program that we think will be as good as there is out there in the marketplace," said Mike Andres, president of McDonald's USA.

据美国麦当劳业务总裁麦克·安德烈斯表示：“我们正在计划”顾客忠诚项目”，它与现代市场运作方式无异k3x;poB^9^qn。”
The loyalty program will most likely be point-based, with points expiring after a certain period of time, encouraging more frequent trips to McDonald's.
项目极有可能采用计分积点制，时间节点积分到期，此举将鼓励“麦迷”经常回顾#oKcX=2j2OM。

译文属可可英语创，未经允许，不得转载7b2%|8]GaMZPo。

词语解释

1.plan to 计划

例句：What do you plan to do during the holidays?
你打算在假期里做什么?

2.as good as 和…几乎一样

例句：He as good as said i'm a liar.
他无异于说我撒谎,).4!=TabQjG%0L^vP6#。

3.encourage to 促使

例句：The idea is to encourage people to get to know their neighbours.
其目的是促使人们结识邻居v@Z,E9=O+L+Kt(3。

4.a period of time 一段时间

例句：Some firms backup clients 'data on tapes or disk drives, destroying them after a period of time.
一些公司利用磁带或磁盘备份客户数据，在一段时间之后才会将其销毁(yo1s%&JFwWYB。