Bono got Jobs to do another deal with him in 2006,
this one for his Product Red campaign that raised money and awareness to fight AIDS in Africa.
Jobs was never much interested in philanthropy, but he agreed to do a special red iPod as part of Bono's campaign.
It was not a wholehearted commitment.
He balked, for example, at using the campaign's signature treatment of putting the name of the company in parentheses with the word "red" in superscript after it, as in (APPLE) RED.
"I don't want Apple in parentheses," Jobs insisted.
Bono replied, "But Steve, that's how we show unity for our cause."
The conversation got heated -- to the F-you stage -- before they agreed to sleep on it.
Finally Jobs compromised, sort of.
Bono could do what he wanted in his ads,
but Jobs would never put Apple in parentheses on any of his products or in any of his stores.
The iPod was labeled (PRODUCT) RED , not (APPLE) RED.