"It's kind of fun to do the impossible," Walt Disney once said.
That was the type of attitude that appealed to Jobs.
He admired Disney's obsession with detail and design,
and he felt that there was a natural fit between Pixar and the movie studio that Disney had founded.
The Walt Disney Company had licensed Pixar's Computer Animation Production System,
and that made it the largest customer for Pixar's computers.
One day Jeffrey Katzenberg, the head of Disney's film division,
invited Jobs down to the Burbank studios to see the technology in operation.
As the Disney folks were showing him around,
Jobs turned to Katzenberg and asked, "Is Disney happy with Pixar?"
With great exuberance, Katzenberg answered yes.
Then Jobs asked, "Do you think we at Pixar are happy with Disney?"
Katzenberg said he assumed so.
"No, we're not," Jobs said. "We want to do a film with you. That would make us happy."
Katzenberg was willing.
He admired John Lasseter's animated shorts and had tried unsuccessfully to lure him back to Disney.
So Katzenberg invited the Pixar team down to discuss partnering on a film.