The product review revealed how unfocused Apple had become.
The company was churning out multiple versions of each product because of bureaucratic momentum and to satisfy the whims of retailers.
"It was insanity," Schiller recalled. "Tons of products, most of them crap, done by deluded teams."
Apple had a dozen versions of the Macintosh, each with a different confusing number, ranging from 1400 to 9600.
"I had people explaining this to me for three weeks," Jobs said. "I couldn't figure it out."
He finally began asking simple questions, like, "Which ones do I tell my friends to buy?"
When he couldn't get simple answers, he began slashing away at models and products. Soon he had cut 70% of them.
"You are bright people," he told one group. "You shouldn't be wasting your time on such crappy products."
Many of the engineers were infuriated at his slash-and-burn tactics, which resulted in massive layoffs.
But Jobs later claimed that the good engineers, including some whose projects were killed, were appreciative.
He told one staff meeting in September 1997,
"I came out of the meeting with people who had just gotten their products canceled and they were three feet off the ground with excitement
because they finally understood where in the heck we were going."