By 2006, however, Lack had stepped aside as the CEO of what was by then Sony BMG, and Jobs reopened negotiations.
He sent Dylan an iPod with all of his songs on it,
and he showed Rosen the type of marketing campaign that Apple could mount.
In August he announced a grand deal.
It allowed Apple to sell the $199 digital boxed set of all the songs Dylan ever recorded,
plus the exclusive right to offer Dylan's new album, Modern Times, for pre-release orders.
"Bob Dylan is one of the most respected poets and musicians of our time,
and he is a personal hero of mine," Jobs said at the announcement.
The 773-track set included forty-two rarities,
such as a 1961 tape of "Wade in the Water" made in a Minnesota hotel,
a 1962 version of "Handsome Molly" from a live concert at the Gaslight Café in Greenwich Village,
the truly awesome rendition of "Mr. Tambourine Man" from the 1964 Newport Folk Festival (Jobs's favorite),
and an acoustic version of "Outlaw Blues" from 1965.