Jobs's vision that your computer could become your digital hub
went back to a technology called FireWire, which Apple developed in the early 1990s.
It was a high-speed serial port that moved digital files such as video from one device to another.
Japanese camcorder makers adopted it,
and Jobs decided to include it on the updated versions of the iMac that came out in October 1999.
He began to see that FireWire could be part of a system that moved video from cameras onto a computer,
where it could be edited and distributed.
To make this work, the iMac needed to have great video editing software.
So Jobs went to his old friends at Adobe, the digital graphics company,
and asked them to make a new Mac version of Adobe Premiere, which was popular on Windows computers.
Adobe's executives stunned Jobs by flatly turning him down.
The Macintosh, they said, had too few users to make it worthwhile.
Jobs was furious and felt betrayed.
"I put Adobe on the map, and they screwed me," he later claimed.
Adobe made matters even worse when it also didn't write its other popular programs, such as Photoshop, for the Mac OSX,
even though the Macintosh was popular among designers and other creative people who used those applications.