Sculley's background was very different from Jobs's.
His mother was an Upper East Side Manhattan matron who wore white gloves when she went out,
and his father was a proper Wall Street lawyer.
Sculley was sent off to St. Mark's School,
then got his undergraduate degree from Brown and a business degree from Wharton.
He had risen through the ranks at PepsiCo as an innovative marketer and advertiser,
with little passion for product development or information technology.
Sculley flew to Los Angeles to spend Christmas with his two teenage children from a previous marriage.
He took them to visit a computer store, where he was struck by how poorly the products were marketed.
When his kids asked why he was so interested, he said he was planning to go up to Cupertino to meet Steve Jobs.
They were totally blown away.
They had grown up among movie stars, but to them Jobs was a true celebrity.
It made Sculley take more seriously the prospect of being hired as his boss.
When he arrived at Apple headquarters, Sculley was startled by the unassuming offices and casual atmosphere.
"Most people were less formally dressed than PepsiCo's maintenance staff," he noted.
Over lunch Jobs picked quietly at his salad,
but when Sculley declared that most executives found computers more trouble than they were worth, Jobs clicked into evangelical mode.
"We want to change the way people use computers," he said.
On the flight home Sculley outlined his thoughts.
The result was an eight-page memo on marketing computers to consumers and business executives.
It was a bit sophomoric in parts, filled with underlined phrases, diagrams, and boxes,
but it revealed his newfound enthusiasm for figuring out ways to sell something more interesting than soda.
Among his recommendations: "Invest in in-store merchandizing that romances the consumer with Apple's potential to enrich their life!"
He was still reluctant to leave Pepsi, but Jobs intrigued him.
"I was taken by this young, impetuous genius and thought it would be fun to get to know him a little better," he recalled.