From Mike Markkula he had learned the importance of packaging and presentation.
People do judge a book by its cover, so for the box of the Macintosh,
Jobs chose a full-color design and kept trying to make it look better.
"He got the guys to redo it fifty times," recalled Alain Rossmann,
a member of the Mac team who married Joanna Hoffman.
"It was going to be thrown in the trash as soon as the consumer opened it,
but he was obsessed by how it looked."
To Rossmann, this showed a lack of balance
money was being spent on expensive packaging while they were trying to save money on the memory chips.
But for Jobs, each detail was essential to making the Macintosh amazing.
When the design was finally locked in,
Jobs called the Macintosh team together for a ceremony.
"Real artists sign their work," he said.
So he got out a sheet of drafting paper and a Sharpie pen and had all of them sign their names.
The signatures were engraved inside each Macintosh.
No one would ever see them,
but the members of the team knew that their signatures were inside,
just as they knew that the circuit board was laid out as elegantly as possible.
Jobs called them each up by name, one at a time.
Burrell Smith went first. Jobs waited until last, after all forty-five of the others.
He found a place right in the center of the sheet and signed his name in lowercase letters with a grand flair.
Then he toasted them with champagne.
"With moments like this, he got us seeing our work as art," said Atkinson.