The idea of the digital hub quickly came into focus.
"I first understood this with the camcorder," Jobs said.
"Using iMovie makes your camcorder ten times more valuable."
Instead of having hundreds of hours of raw footage you would never really sit through,
you could edit it on your computer, make elegant dissolves, add music,
and roll credits, listing yourself as executive producer.
It allowed people to be creative, to express themselves, to make something emotional.
"That's when it hit me that the personal computer was going to morph into something else."
Jobs had another insight: If the computer served as the hub,
it would allow the portable devices to become simpler.
A lot of the functions that the devices tried to do, such as editing the video or pictures, they did poorly
because they had small screens and could not easily accommodate menus filled with lots of functions.
Computers could handle that more easily. And one more thing...
What Jobs also saw was that this worked best when everything the device, computer, software, applications, FireWire -- was all tightly integrated.
"I became even more of a believer in providing end-to-end solutions," he recalled.