Jobs asked for no such analysis. Topping off the design was the handle nestled into the iMac.
It was more playful and semiotic than it was functional.
This was a desktop computer; not many people were really going to carry it around.
But as Ive later explained: Back then, people weren't comfortable with technology.
If you're scared of something, then you won't touch it.
I could see my mum being scared to touch it.
So I thought, if there's this handle on it, it makes a relationship possible.
It's approachable. It's intuitive. It gives you permission to touch.
It gives a sense of its deference to you.
Unfortunately, manufacturing a recessed handle costs a lot of money.
At the old Apple, I would have lost the argument.
What was really great about Steve is that he saw it and said, "That's cool!"
I didn't explain all the thinking, but he intuitively got it.
He just knew that it was part of the iMac's friendliness and playfulness.