Product Line Review
产品线评估

One of Jobs's great strengths was knowing how to focus.
乔布斯的一个过人之处是知道如何做到专注。
"Deciding what not to do is as important as deciding what to do," he said.
“决定不做什么跟决定做什么同样重要，”他说，
"That's true for companies, and it's true for products."
“对公司来说是这样，对产品来说也是这样。”
He went to work applying this principle as soon as he returned to Apple.
一回到苹果，乔布斯就开始在工作中应用他的专注原则。
One day he was walking the halls and ran into a young Wharton School graduate
有一天他在走廊里遇到一个年轻的沃顿商学院毕业生，
who had been Amelio's assistant and who said he was wrapping up his work.
曾是阿梅里奥的助手，以前的工作正在收尾。
"Well, good, because I need someone to do grunt work," Jobs told him.
“嗯，很好，因为我正需要人干点儿烦琐的工作。”乔布斯对他说。
His new role was to take notes as Jobs met with the dozens of product teams at Apple,
这个人的新任务是在乔布斯跟苹果的几十个产品团队开会时作记录，
asked them to explain what they were doing, and forced them to justify going ahead with their products or projects.
让各个团队介绍正在进行的工作，促使他们证明产品或项目有理由继续进行下去。

He also enlisted a friend, Phil Schiller, who had worked at Apple but was then at the graphics software company Macromedia.
他还征用了一个朋友，菲尔·席勒。席勒曾在苹果工作，但当时是在图形软件公司Macromedia。
"Steve would summon the teams into the boardroom, which seats twenty,
“史蒂夫会把团队叫到只有20个座位的会议室，
and they would come with thirty people and try to show PowerPoints, which Steve didn't want to see," Schiller recalled.
但他们会来30个人，想要用PowerPoint展示一些史蒂夫根本不想看的东西。”席勒回忆说。
One of the first things Jobs did during the product review process was ban PowerPoints.
因此乔布斯在产品评估过程中做的第一件事就是禁止使用PowerPoint。
"I hate the way people use slide presentations instead of thinking," Jobs later recalled.
“我讨厌人们用幻灯片而不用脑子，”乔布斯后来回忆说，
"People would confront a problem by creating a presentation.
“每次遇到一个问题，他们就做幻灯片。
I wanted them to engage, to hash things out at the table, rather than show a bunch of slides.
我想让他们投入进去，当场拿出方案，而不是放一堆幻灯片。
People who know what they're talking about don't need PowerPoint."
知道自己在说什么的人不需要PowerPoint。”