Product Line Review
One of Jobs's great strengths was knowing how to focus.
"Deciding what not to do is as important as deciding what to do," he said.
"That's true for companies, and it's true for products."
He went to work applying this principle as soon as he returned to Apple.
One day he was walking the halls and ran into a young Wharton School graduate
who had been Amelio's assistant and who said he was wrapping up his work.
"Well, good, because I need someone to do grunt work," Jobs told him.
His new role was to take notes as Jobs met with the dozens of product teams at Apple,
asked them to explain what they were doing, and forced them to justify going ahead with their products or projects.
He also enlisted a friend, Phil Schiller, who had worked at Apple but was then at the graphics software company Macromedia.
"Steve would summon the teams into the boardroom, which seats twenty,
and they would come with thirty people and try to show PowerPoints, which Steve didn't want to see," Schiller recalled.
One of the first things Jobs did during the product review process was ban PowerPoints.
"I hate the way people use slide presentations instead of thinking," Jobs later recalled.
"People would confront a problem by creating a presentation.
I wanted them to engage, to hash things out at the table, rather than show a bunch of slides.
People who know what they're talking about don't need PowerPoint."