Jobs could be extraordinarily charming when he wanted to be,
and he turned it on when Iovine flew out to Cupertino for a demo.
"See how simple it is?" he asked Iovine.
"Your tech folks are never going to do this.
There's no one at the music companies who can make it simple enough."
Iovine called Morris right away.
"This guy is unique!" he said. "You're right. He's got a turnkey solution."
They complained about how they had spent two years working with Sony, and it hadn't gone anywhere.
"Sony's never going to figure things out," he told Morris.
They agreed to quit dealing with Sony and join with Apple instead.
"How Sony missed this is completely mind-boggling to me, a historic fuckup," Iovine said.
"Steve would fire people if the divisions didn't work together, but Sony's divisions were at war with one another."