Despite his autocratic nature -- he never worshipped at the altar of consensus
Jobs worked hard to foster a culture of collaboration at Apple.
Many companies pride themselves on having few meetings.
Jobs had many: an executive staff session every Monday,
a marketing strategy session all Wednesday afternoon, and endless product review sessions.
Still allergic to PowerPoints and formal presentations,
he insisted that the people around the table hash out issues from various vantages and the perspectives of different departments.
Because he believed that Apple's great advantage was its integration of the whole widget -- from design to hardware to software to content,
he wanted all departments at the company to work together in parallel.
The phrases he used were "deep collaboration" and "concurrent engineering."
Instead of a development process in which a product would be passed sequentially from engineering to design
to manufacturing to marketing and distribution, these various departments collaborated simultaneously.
"Our method was to develop integrated products, and that meant our process had to be integrated and collaborative," Jobs said.