After the applause, he used the quotations book to make a more subtle point, about his reality distortion field.
The quote he chose was from Lewis Carroll's Through the Looking Glass.
After Alice laments that no matter how hard she tries she can't believe impossible things,
the White Queen retorts, "Why, sometimes I've believed as many as six impossible things before breakfast."
Especially from the front rows, there was a roar of knowing laughter.
All of the good cheer served to sugarcoat, or distract attention from, the bad news.
When it came time to announce the price of the new machine,
Jobs did what he would often do in product demonstrations:
reel off the features, describe them as being "worth thousands and thousands of dollars,"
and get the audience to imagine how expensive it really should be.
Then he announced what he hoped would seem like a low price:
"We're going to be charging higher education a single price of $6,500."
From the faithful, there was scattered applause.
But his panel of academic advisors had long pushed to keep the price to between $2,000 and $3,000,
and they thought that Jobs had promised to do so. Some of them were appalled.
This was especially true once they discovered that the optional printer would cost another $2,000,
and the slowness of the optical disk would make the purchase of a $2,500 external hard disk advisable.