Many of Jobs's passions came together for Manhattan's Fifth Avenue store, which opened in 2006:
a cube, a signature staircase, glass, and making a maximum statement through minimalism.
"It was really Steve's store," said Johnson.
Open 24/7, it vindicated the strategy of finding signature high-traffic locations by attracting fifty thousand visitors a week during its first year.
(Remember Gateway's draw: 250 visitors a week.)
"This store grosses more per square foot than any store in the world," Jobs proudly noted in 2010.
"It also grosses more in total -- absolute dollars, not just per square foot -- than any store in New York.
That includes Saks and Bloomingdale's."
Jobs was able to drum up excitement for store openings with the same flair he used for product releases.
People began to travel to store openings and spend the night outside so they could be among the first in.
"My then 14-year-old son suggested my first overnighter at Palo Alto,
and the experience turned into an interesting social event,"
wrote Gary Allen, who started a website that caters to Apple store fans.
"He and I have done several overnighters, including five in other countries, and have met so many great people."