Jobs never forgave Adobe, and a decade later he got into a public war with the company by not permitting Adobe Flash to run on the iPad.
He took away a valuable lesson that reinforced his desire for end-to-end control of all key elements of a system:
"My primary insight when we were screwed by Adobe in 1999 was that we shouldn't get into any business
where we didn't control both the hardware and the software, otherwise we'd get our head handed to us."
So starting in 1999 Apple began to produce application software for the Mac,
with a focus on people at the intersection of art and technology.
These included Final Cut Pro, for editing digital video; iMovie, which was a simpler consumer version;
这些软件包括数字视频编辑软件Final CutPro, 为入门级用户开发的iMrnde，
iDVD, for burning video or music onto a disc; iPhoto, to compete with Adobe Photoshop;
GarageBand, for creating and mixing music; iTunes, for managing your songs; and the iTunes Store, for buying songs.