Jobs had a long relationship with Barry Schuler, the CEO of the AOL unit of Time Warner,
and began to pick his brain about how to get the music labels into the proposed iTunes Store.
"Piracy is flipping everyone's circuit breakers," Schuler told him.
"You should use the argument that because you have an integrated end-to-end service,
from iPods to the store, you can best protect how the music is used."
One day in March 2002, Schuler got a call from Jobs and decided to conference-in Vidich.
Jobs asked Vidich if he would come to Cupertino and bring the head of Warner Music, Roger Ames.
This time Jobs was charming.
Ames was a sardonic, fun, and clever Brit, a type (such as James Vincent and Jony Ive) that Jobs tended to like.
So the Good Steve was on display.
At one point early in the meeting, Jobs even played the unusual role of diplomat.
Ames and Eddy Cue, who ran iTunes for Apple,
got into an argument over why radio in England was not as vibrant as in the United States,
and Jobs stepped in, saying, "We know about tech, but we don't know as much about music, so let's not argue."