There were ten thousand people at the trade show, and Jobs loved it.
Artistic creativity energized him, especially when it was connected to technology.
There was a long line to get into the auditorium where the films were being screened,
so Jobs, not one to wait his turn, fast-talked their way in first.
Luxo Jr. got a prolonged standing ovation and was named the best film.
"Oh, wow!" Jobs exclaimed at the end. "I really get this, I get what it's all about."
As he later explained, "Our film was the only one that had art to it, not just good technology.
Pixar was about making that combination, just as the Macintosh had been."
Luxo Jr. was nominated for an Academy Award, and Jobs flew down to Los Angeles to be there for the ceremony.
It didn't win, but Jobs became committed to making new animated shorts each year,
even though there was not much of a business rationale for doing so.
As times got tough at Pixar, he would sit through brutal budget-cutting meetings showing no mercy.
Then Lasseter would ask that the money they had just saved be used for his next film, and Jobs would agree.