The launch of the Macintosh in January 1984 propelled Jobs into an even higher orbit of celebrity,
as was evident during a trip to Manhattan he took at the time.
He went to a party that Yoko Ono threw for her son, Sean Lennon,
and gave the nine-year-old a Macintosh. The boy loved it.
The artists Andy Warhol and Keith Haring were there,
and they were so enthralled by what they could create with the machine
that the contemporary art world almost took an ominous turn.
"I drew a circle," Warhol exclaimed proudly after using QuickDraw.
Warhol insisted that Jobs take a computer to Mick Jagger.
When Jobs arrived at the rock star's townhouse, Jagger seemed baffled.
He didn't quite know who Jobs was.
Later Jobs told his team, "I think he was on drugs. Either that or he's brain-damaged."
Jagger's daughter Jade, however, took to the computer immediately and started drawing with MacPaint,
so Jobs gave it to her instead.
He bought the top-floor duplex apartment that he'd shown Sculley in the San Remo on Manhattan's Central Park West
and hired James Freed of I. M. Pei's firm to renovate it, but he never moved in.
He would later sell it to Bono for $15 million.
He also bought an old Spanish colonial–style fourteen-bedroom mansion in Woodside, in the hills above Palo Alto,
that had been built by a copper baron, which he moved into but never got around to furnishing.
At Apple his status revived.
Instead of seeking ways to curtail Jobs's authority, Sculley gave him more:
The Lisa and Macintosh divisions were folded together, with Jobs in charge.
He was flying high, but this did not serve to make him more mellow.
Indeed there was a memorable display of his brutal honesty
when he stood in front of the combined Lisa and Macintosh teams to describe how they would be merged.
His Macintosh group leaders would get all of the top positions, he said,
and a quarter of the Lisa staff would be laid off.
"You guys failed," he said, looking directly at those who had worked on the Lisa.
"You're a B team. B players. Too many people here are B or C players,
so today we are releasing some of you to have the opportunity to work at our sister companies here in the valley."
Bill Atkinson, who had worked on both teams, thought it was not only callous, but unfair.
"These people had worked really hard and were brilliant engineers," he said.
But Jobs had latched onto what he believed was a key management lesson from his Macintosh experience:
You have to be ruthless if you want to build a team of A players.
"It's too easy, as a team grows, to put up with a few B players,
and they then attract a few more B players, and soon you will even have some C players," he recalled.
"The Macintosh experience taught me that A players like to work only with other A players,
which means you can't indulge B players."