Jobs personally worked with them to transform SoundJam into an Apple product.
It was laden with all sorts of features, and consequently a lot of complex screens.
Jobs pushed them to make it simpler and more fun.
Instead of an interface that made you specify whether you were searching for an artist, song, or album,
Jobs insisted on a simple box where you could type in anything you wanted.
From iMovie the team adopted the sleek brushed-metal look and also a name. They dubbed it iTunes.
Jobs unveiled iTunes at the January 2001 Macworld as part of the digital hub strategy.
It would be free to all Mac users, he announced.
"Join the music revolution with iTunes,
and make your music devices ten times more valuable," he concluded to great applause.
As his advertising slogan would later put it: Rip. Mix. Burn.
That afternoon Jobs happened to be meeting with John Markoff of the New York Times.
The interview was going badly, but at the end Jobs sat down at his Mac and showed off iTunes.
"It reminds me of my youth," he said as the psychedelic patterns danced on the screen.
That led him to reminisce about dropping acid.
Taking LSD was one of the two or three most important things he'd done in his life, Jobs told Markoff.
People who had never taken acid would never fully understand him.