Jobs's sales pitch, according to Gates, was simple.
"We did the Mac together," Jobs said. "How did that work for you? Very well.
Now, we're going to do this together and this is going to be great."
But Gates was brutal to Jobs, just as Jobs could be to others.
"This machine is crap," he said.
"The optical disk has too low latency, the fucking case is too expensive. This thing is ridiculous."
He decided then, and reaffirmed on each subsequent visit,
that it made no sense for Microsoft to divert resources from other projects to develop applications for NeXT.
Worse yet, he repeatedly said so publicly, which made others less likely to spend time developing for NeXT.
"Develop for it? I'll piss on it," he told InfoWorld.
When they happened to meet in the hallway at a conference, Jobs started berating Gates for his refusal to do software for NeXT.
"When you get a market, I will consider it," Gates replied.
Jobs got angry. "It was a screaming battle, right in front of everybody," recalled Adele Goldberg,
the Xerox PARC engineer. Jobs insisted that NeXT was the next wave of computing.
Gates, as he often did, got more expressionless as Jobs got more heated.
He finally just shook his head and walked away.