Jobs could seduce and charm people at will, and he liked to do so.
People such as Amelio and Sculley allowed themselves to believe that because Jobs was charming them,
it meant that he liked and respected them.
It was an impression that he sometimes fostered by dishing out insincere flattery to those hungry for it.
But Jobs could be charming to people he hated just as easily as he could be insulting to people he liked.
Amelio didn't see this because, like Sculley, he was so eager for Jobs's affection.
Indeed the words he used to describe his yearning for a good relationship with Jobs are almost the same as those used by Sculley.
"When I was wrestling with a problem, I would walk through the issue with him," Amelio recalled. "Nine times out of ten we would agree."
Somehow he willed himself to believe that Jobs really respected him:
"I was in awe over the way Steve's mind approached problems, and had the feeling we were building a mutually trusting relationship."