乔布斯传(MP3+中英字幕) 第142期:求爱(3)
日期:2016-03-08 13:44


So Sculley agreed to meet again when Jobs next came to New York,
which happened to be for the January 1983 Lisa introduction at the Carlyle Hotel.
After the full day of press sessions, the Apple team was surprised to see an unscheduled visitor come into the suite.
Jobs loosened his tie and introduced Sculley as the president of Pepsi and a potential big corporate customer.
As John Couch demonstrated the Lisa, Jobs chimed in with bursts of commentary,
sprinkled with his favorite words, "revolutionary" and "incredible," claiming it would change the nature of human interaction with computers.
They then headed off to the Four Seasons restaurant, a shimmering haven of elegance and power.
As Jobs ate a special vegan meal, Sculley described Pepsi's marketing successes.

双语有声读物 乔布斯传

The Pepsi Generation campaign, he said, sold not a product but a lifestyle and an optimistic outlook.
"I think Apple's got a chance to create an Apple Generation." Jobs enthusiastically agreed.
The Pepsi Challenge campaign, in contrast, focused on the product;
it combined ads, events, and public relations to stir up buzz.
The ability to turn the introduction of a new product into a moment of national excitement was, Jobs noted, what he and Regis McKenna wanted to do at Apple.
When they finished talking, it was close to midnight.
"This has been one of the most exciting evenings in my whole life," Jobs said as Sculley walked him back to the Carlyle.
"I can't tell you how much fun I've had."
When he finally got home to Greenwich, Connecticut, that night, Sculley had trouble sleeping.
Engaging with Jobs was a lot more fun than negotiating with bottlers.
"It stimulated me, roused my long-held desire to be an architect of ideas," he later noted.
The next morning Roche called Sculley.
"I don't know what you guys did last night, but let me tell you, Steve Jobs is ecstatic," he said.
And so the courtship continued, with Sculley playing hard but not impossible to get.
Jobs flew east for a visit one Saturday in February and took a limo up to Greenwich.
He found Sculley's newly built mansion ostentatious, with its floor-to-ceiling windows,
but he admired the three hundred-pound custom-made oak doors that were so carefully hung and balanced that they swung open with the touch of a finger.
"Steve was fascinated by that because he is, as I am, a perfectionist," Sculley recalled.
Thus began the somewhat unhealthy process of a star-struck Sculley perceiving in Jobs qualities that he fancied in himself.

  • stirn. 感动(激动,愤怒或震动), 搅拌,骚乱 vt. 激
  • ostentatiousadj. 装饰表面的,浮夸的,华美的
  • oakn. 橡树,橡木
  • stimulatedadj. 受激的 v. 刺激(stimulate的过去式
  • interactionn. 相互作用,相互影响,互动交流
  • commentaryn. 实况报道,现场解说,评论,注释,批评
  • enthusiasticallyadv. 热情地,热心地
  • perfectionistn. 十全十美主义者,[哲]至善论者
  • potentialadj. 可能的,潜在的 n. 潜力,潜能 n. 电位,
  • campaignn. 运动,活动,战役,竞选运动 v. 从事运动,参加竞