So Jobs and Wozniak were invited to have a meeting with, as his impish business cards read, "Regis McKenna, himself."
This time it was the normally shy Wozniak who became prickly.
McKenna glanced at an article Wozniak was writing about Apple and suggested that it was too technical and needed to be livened up.
"I don't want any PR man touching my copy," Wozniak snapped.
McKenna suggested it was time for them to leave his office.
"But Steve called me back right away and said he wanted to meet again," McKenna recalled.
"This time he came without Woz, and we hit it off."
McKenna had his team get to work on brochures for the Apple II.
麦肯纳让自己的团队为 Apple II设计宣传册。
The first thing they did was to replace Ron Wayne's ornate Victorian woodcut-style logo,
which ran counter to McKenna's colorful and playful advertising style.
So an art director, Rob Janoff, was assigned to create a new one.
"Don't make it cute," Jobs ordered.
Janoff came up with a simple apple shape in two versions, one whole and the other with a bite taken out of it.
The first looked too much like a cherry, so Jobs chose the one with a bite.
He also picked a version that was striped in six colors,
with psychedelic hues sandwiched between whole-earth green and sky blue, even though that made printing the logo significantly more expensive.
Atop the brochure McKenna put a maxim, often attributed to Leonardo da Vinci, that would become the defining precept of Jobs's design philosophy:
"Simplicity is the ultimate sophistication."
1.invite to 邀请去
例句：President Bush telephoned to invite me to have dinner with him.
2.liven up 活跃起来
例句：Hot music helps liven up the party.
3.hit it off 一见如故；合得来
例句："We hit it off immediately, " Mr. Williams said.
4.run counter to 与…背道而驰
例句：These freelance Tory figures run counter to the broader official story on crime.