He would go over each screen of the user interface and apply a rigid test:
If he wanted a song or a function, he should be able to get there in three clicks.
And the click should be intuitive.
If he couldn't figure out how to navigate to something, or if it took more than three clicks, he would be brutal.
"There would be times when we'd rack our brains on a user interface problem,
and think we'd considered every option, and he would go, 'Did you think of this?'" said Fadell.
"And then we'd all go, 'Holy shit.'
He'd redefine the problem or approach, and our little problem would go away."
Every night Jobs would be on the phone with ideas.
Fadell and the others would call each other up, discuss Jobs's latest suggestion,
and conspire on how to nudge him to where they wanted him to go, which worked about half the time.
"We would have this swirling thing of Steve's latest idea, and we would all try to stay ahead of it," said Fadell.
"Every day there was something like that, whether it was a switch here, or a button color, or a pricing strategy issue.
With his style, you needed to work with your peers, watch each other's back."