Jobs, who could identify with each of those sentiments, wrote some of the lines himself,
including "They push the human race forward."
By the time of the Boston Macworld in early August, they had produced a rough version.
They agreed it was not ready, but Jobs used the concepts, and the "think different" phrase, in his keynote speech there.
"There's a germ of a brilliant idea there," he said at the time.
"Apple is about people who think outside the box, who want to use computers to help them change the world."
They debated the grammatical issue:
If "different" was supposed to modify the verb "think," it should be an adverb, as in "think differently."
But Jobs insisted that he wanted "different" to be used as a noun, as in "think victory" or "think beauty."
但是乔布斯坚持说他想要把“非同”当成名词来用，就像“think victory”（思考胜利）或“think beauty”（思考美丽）里的用法一样。
Also, it echoed colloquial use, as in "think big."
Jobs later explained, "We discussed whether it was correct before we ran it.
It's grammatical, if you think about what we're trying to say.
It's not think the same, it's think different.
Think a little different, think a lot different, think different.
'Think differently' wouldn't hit the meaning for me."