Lee Clow was preparing a series of colorful magazine ads,
and when he sent Jobs the page proofs he got an outraged phone call in response.
The blue in the ad, Jobs insisted, was different from that of the iMac.
"You guys don't know what you're doing!" Jobs shouted.
"I'm going to get someone else to do the ads, because this is fucked up."
Clow argued back. "Compare them," he said.
Jobs, who was not in the office, insisted he was right and continued to shout.
Eventually Clow got him to sit down with the original photographs.
"I finally proved to him that the blue was the blue was the blue."
Years later, on a Steve Jobs discussion board on the website Gawker,
the following tale appeared from someone who had worked at the Whole Foods store in Palo Alto a few blocks from Jobs's home:
"I was shagging carts one afternoon when I saw this silver Mercedes parked in a handicapped spot.
Steve Jobs was inside screaming at his car phone.
This was right before the first iMac was unveiled and I'm pretty sure I could make out, 'Not. Fucking. Blue. Enough!!!'"