The stakes were raised when Toy Story opened to blockbuster commercial and critical success.
It recouped its cost the first weekend, with a domestic opening of $30 million,
and it went on to become the top-grossing film of the year, beating Batman Forever and Apollo 13,
with $192 million in receipts domestically and a total of $362 million worldwide.
According to the review aggregator Rotten Tomatoes, 100% of the seventy-three critics surveyed gave it a positive review.
Time's Richard Corliss called it "the year's most inventive comedy," David Ansen of Newsweek pronounced it a "marvel,"
and Janet Maslin of the New York Times recommended it both for children and adults
as "a work of incredible cleverness in the best two-tiered Disney tradition."
The only rub for Jobs was that reviewers such as Maslin wrote of the "Disney tradition," not the emergence of Pixar.
After reading her review, he decided he had to go on the offensive to raise Pixar's profile.
When he and Lasseter went on the Charlie Rose show, Jobs emphasized that Toy Story was a Pixar movie,
and he even tried to highlight the historic nature of a new studio being born.
"Since Snow White was released, every major studio has tried to break into the animation business,
and until now Disney was the only studio that had ever made a feature animated film that was a blockbuster," he told Rose.
"Pixar has now become the second studio to do that."