Raskin had one problem: Jobs regarded him as an insufferable theorist or, to use Jobs's own more precise terminology, "a shithead who sucks."
So Raskin enlisted his friend Atkinson, who fell on the other side of Jobs's shithead/genius division of the world, to convince Jobs to take an interest in what was happening at Xerox PARC.
What Raskin didn't know was that Jobs was working on a more complex deal.
Xerox's venture capital division wanted to be part of the second round of Apple financing during the summer of 1979.
Jobs made an offer: "I will let you invest a million dollars in Apple if you will open the kimono at PARC."
Xerox accepted. It agreed to show Apple its new technology and in return got to buy 100,000 shares at about $10 each.
By the time Apple went public a year later, Xerox's $1 million worth of shares were worth $17.6 million.
But Apple got the better end of the bargain.
Jobs and his colleagues went to see Xerox PARC's technology in December 1979 and, when Jobs realized he hadn't been shown enough, got an even fuller demonstration a few days later.
Larry Tesler was one of the Xerox scientists called upon to do the briefings, and he was thrilled to show off the work that his bosses back east had never seemed to appreciate.
But the other briefer, Adele Goldberg, was appalled that her company seemed willing to give away its crown jewels.
"It was incredibly stupid, completely nuts, and I fought to prevent giving Jobs much of anything," she recalled.
Goldberg got her way at the first briefing.
Jobs, Raskin, and the Lisa team leader John Couch were ushered into the main lobby, where a Xerox Alto had been set up.
"It was a very controlled show of a few applications, primarily a word-processing one," Goldberg said.