Another notable feature of the stores was the Genius Bar.
Johnson came up with the idea on a two-day retreat with his team.
He had asked them all to describe the best service they'd ever enjoyed.
Almost everyone mentioned some nice experience at a Four Seasons or Ritz-Carlton hotel.
So Johnson sent his first five store managers through the Ritz-Carlton training program
and came up with the idea of replicating something between a concierge desk and a bar.
"What if we staffed the bar with the smartest Mac people," he said to Jobs. "We could call it the Genius Bar."
Jobs called the idea crazy. He even objected to the name.
"You can't call them geniuses," he said.
"They're geeks. They don't have the people skills to deliver on something called the genius bar."
Johnson thought he had lost, but the next day he ran into Apple's general counsel, who said,
"By the way, Steve just told me to trademark the name 'genius bar.'"