Killing the Clones
One of the great debates about Apple was whether it should have licensed its operating system more aggressively
to other computer makers, the way Microsoft licensed Windows.
Wozniak had favored that approach from the beginning.
"We had the most beautiful operating system," he said,
"but to get it you had to buy our hardware at twice the price. That was a mistake.
What we should have done was calculate an appropriate price to license the operating system."
Alan Kay, the star of Xerox PARC who came to Apple as a fellow in 1984,
also fought hard for licensing the Mac OS software.
"Software people are always multiplatform, because you want to run on everything," he recalled.
"And that was a huge battle, probably the largest battle I lost at Apple."