It was at that moment that Jobs launched a new grand strategy that would transform Apple
and with it the entire technology industry.
The personal computer, instead of edging toward the sidelines,
would become a "digital hub" that coordinated a variety of devices, from music players to video recorders to cameras.
You'd link and sync all these devices with your computer,
and it would manage your music, pictures, video, text, and all aspects of what Jobs dubbed your "digital lifestyle."
Apple would no longer be just a computer company -- indeed it would drop that word from its name
but the Macintosh would be reinvigorated by becoming the hub for an astounding array of new gadgets, including the iPod and iPhone and iPad.
When he was turning thirty, Jobs had used a metaphor about record albums.
He was musing about why folks over thirty develop rigid thought patterns and tend to be less innovative.
"People get stuck in those patterns, just like grooves in a record, and they never get out of them," he said.
At age forty-five, Jobs was now about to get out of his groove.