The First Launch Event
The introduction of the Apple II was scheduled to coincide with the first West Coast Computer Faire,
Apple II 的发布时间被设定为与首届西海岸电脑展览会同步。
to be held in April 1977 in San Francisco, organized by a Homebrew stalwart, Jim Warren.
Jobs signed Apple up for a booth as soon as he got the information packet.
He wanted to secure a location right at the front of the hall as a dramatic way to launch the Apple II, and so he shocked Wozniak by paying $5,000 in advance.
他想确保得到展厅最前端的位置，这样就可以用最盛大的方式来发布Apple II ，于是他预先支付了5000 美元，这让沃兹大感震惊。
"Steve decided that this was our big launch," said Wozniak.
"We would show the world we had a great machine and a great company."
It was an application of Markkula's admonition that it was important to "impute" your greatness by making a memorable impression on people, especially when launching a new product.
这是马库拉的营销准则的一次实际应用：通过给人们留下深刻的印象从而把你和产品的卓越品质 "灌输 " 给他们，这是至关重要的一点，尤其是发布新产品的时候。
That was reflected in the care that Jobs took with Apple's display area.
Other exhibitors had card tables and poster board signs.
Apple had a counter draped in black velvet and a large pane of backlit Plexiglas with Janoff's new logo.
They put on display the only three Apple IIs that had been finished, but empty boxes were piled up to give the impression that there were many more on hand.
他们展示的是仅有的三台 Apple II成品，但在周围堆满了空的包装箱，这样就显得他们拥有充足的存货。
Jobs was furious that the computer cases had arrived with tiny blemishes on them, so he had his handful of employees sand and polish them.
The imputing even extended to gussying up Jobs and Wozniak.
Markkula sent them to a San Francisco tailor for three-piece suits, which looked faintly ridiculous on them, like tuxes on teenagers.
"Markkula explained how we would all have to dress up nicely, how we should appear and look, how we should act," Wozniak recalled.
It was worth the effort.
The Apple II looked solid yet friendly in its sleek beige case, unlike the intimidating metal-clad machines and naked boards on the other tables.
置于漂亮的米黄色箱子内的 Apple II显得既牢固结实又亲切友好，完全不像其他展台上那些镀着金属的丑陋机器或者干脆裸露的电路板。
Apple got three hundred orders at the show, and Jobs met a Japanese textile maker, Mizushima Satoshi, who became Apple's first dealer in Japan.
The fancy clothes and Markkula's injunctions could not, however, stop the irrepressible Wozniak from playing some practical jokes.
One program that he displayed tried to guess people's nationality from their last name and then produced the relevant ethnic jokes.
He also created and distributed a hoax brochure for a new computer called the "Zaltair,"
with all sorts of fake ad-copy superlatives like "Imagine a car with five wheels."
Jobs briefly fell for the joke and even took pride that the Apple II stacked up well against the Zaltair in the comparison chart.
He didn't realize who had pulled the prank until eight years later, when Woz gave him a framed copy of the brochure as a birthday gift.
1.coincide with 与…一致
例句：The new goal is not always coincide with recent policy.
2.sign up for 预定；注册；参加
例句：Her teacher encouraged her to sign up for the English speech contest.
3.pile up 堆起来
例句：Casually for a few code into a pile up to see whether the same size .
4.gussy up 打扮
例句：She is well turned out, while I have been known to use a kitchen sponge to gussy up my pants for work.