He delivered a carefully crafted presentation, using no notes, on why Apple's sales had fallen by 30%over the previous two years.
"There are a lot of great people at Apple, but they're doing the wrong things because the plan has been wrong," he said.
"I've found people who can't wait to fall into line behind a good strategy, but there just hasn't been one."
The crowd again erupted in yelps, whistles, and cheers.
As he spoke, his passion poured forth with increasing intensity,
and he began saying "we" and "I" rather than "they" -- when referring to what Apple would be doing.
"I think you still have to think differently to buy an Apple computer," he said.
"The people who buy them do think different.
They are the creative spirits in this world, and they're out to change the world.
We make tools for those kinds of people."
When he stressed the word "we" in that sentence, he cupped his hands and tapped his fingers on his chest.
And then, in his final peroration, he continued to stress the word "we" as he talked about Apple's future.
"We too are going to think differently and serve the people who have been buying our products from the beginning.
Because a lot of people think they’re crazy, but in that craziness we see genius."
During the prolonged standing ovation, people looked at each other in awe, and a few wiped tears from their eyes.
Jobs had made it very clear that he and the "we" of Apple were one.