Ive enrolled in Newcastle Polytechnic and spent his spare time and summers working at a design consultancy.
One of his creations was a pen with a little ball on top that was fun to fiddle with.
It helped give the owner a playful emotional connection to the pen.
For his thesis he designed a microphone and earpiece -- in purest white plastic -- to communicate with hearing-impaired kids.
His flat was filled with foam models he had made to help him perfect the design.
He also designed an ATM machine and a curved phone, both of which won awards from the Royal Society of Arts.
Unlike some designers, he didn't just make beautiful sketches;
he also focused on how the engineering and inner components would work.
He had an epiphany in college when he was able to design on a Macintosh.
"I discovered the Mac and felt I had a connection with the people who were making this product," he recalled.
"I suddenly understood what a company was, or was supposed to be."