Jobs rented a theater in San Jose for the unveiling of the TV commercial and special iPod.
Bono and The Edge joined him onstage.
The album sold 840,000 copies in its first week and debuted at number one on the Billboard chart.
Bono told the press afterward that he had done the commercial without charge
because "U2 will get as much value out of the commercial as Apple will."
Jimmy Iovine added that it would allow the band to "reach a younger audience."
What was remarkable was that associating with a computer and electronics company
was the best way for a rock band to seem hip and appeal to young people.
Bono later explained that not all corporate sponsorships were deals with the devil.
"Let's have a look," he told Greg Kot, the Chicago Tribune music critic.
"The 'devil' here is a bunch of creative minds, more creative than a lot of people in rock bands.
The lead singer is Steve Jobs.
These men have helped design the most beautiful art object in music culture since the electric guitar.
That's the iPod. The job of art is to chase ugliness away."