(单词翻译:单击)
听力文本
An upmarket chain of U.S. department stores has taken action to stop people buying expensive clothes, wearing them once and then returning them for a refund. About 65 per cent of U.S. retailers reported they have been victims of this practice, known as "wardrobing". This form of "return fraud" costs the retail industry an estimated $8.8 billion a year. The store, Bloomingdale's, has started attaching large, black, hard-to-hide tags to the bottom of dresses that cost over $150. The garment cannot be returned if the tag is missing. This means anyone thinking they can have a "free dress rental" might have to think again. The tag means they would be advertising the fact at their party that they are wardrobing.
Retail analyst Hitha Prabhakar explained how serious wardrobing was, saying: "What people don't realize is that it's an illegal process." Wardrobing has become such a problem that Bloomingdale's has decided to risk annoying and potentially losing customers in an effort to deter it. They have, in effect, let go a little of the sales mantra that "the customer is always right". Some Bloomingdale's customers believe the tags make them feel dishonest, while others think it's a long overdue solution to unscrupulous shoppers. The National Retail Federation said: "It's a delicate balance of loss prevention and good customer service, and the relationship has to be handled with appropriate finesse."
中文翻译
一家美国高档百货商店正在采取措施阻止人们购买昂贵服装，并将穿过的服装拿回退款。在美国，有大约65%的零售商店称他们成为了此行为的受害者，而这种行为也叫做“偷衣贼”。据预测，每年因退款而给零售产业造成的损失达到了88亿美元。布鲁明戴尔商店已经开始在价格超过150美金的衣服底部贴上了不容易隐藏的黑色大标签。如果顾客遗失了标签，那么衣服是不能退款的。这就意味着那些有“免费服装租赁”的顾客要三思而行了。在派对上，这种标签就意味着宣布他们是“偷衣贼”。
零售行业分析师普拉巴卡尔讲述了“偷衣贼”问题的严重性，他认为：“人们没有意识到的问题是，这是一种违法行为。”“偷衣贼”问题已经让布鲁明戴尔决定以损失顾客为代价来阻止这种行为的发生。事实上，他们已经不再认为“顾客都是对的”这种魔咒。许多布鲁明戴尔的顾客认为标签让他们感觉他们是不诚实的，还有人认为对那些肆无忌惮的顾客所采取的措施似乎有些过头。美国零售联盟称：“在阻止顾客流失和优质的顾客服务之间存在着微妙的关系，而我们需要用巧妙的方式来解决两者之间的关系。”
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重点讲解
1.delicate balance 微妙的平衡
例句：In user tests, people always ask for more information and if you give it to them they complain that they’re overwhelmed, so it’s a delicate balance to strike.
在用户测试中，人们总是要求更多的信息，但如果你提供这些给他们他们会抱怨信息过载，所以这是一个微妙的平衡。
2.department store 百货商店
例句：I browsed through the department store.
我在百货商店里随意看看。
3.handle with 处理
例句：I think we have such kind ability to deal with it ,to handle with it .That's my answer .
我想我们有能力去处理它.那是我的回答.
4.take action 采取行动
例句：We have to take action.
我们必须采取行动。
听力题目
1.How many times do 'wardrobers' wear clothes before getting a refund?
a) countless times
b) twice
c) once
d) until they look a little old
2.How many retailers are effected by wardrobing?
a) around 65%
b) 65,000
c) 65
d) 65 in New York
3.How much money do stores lose because of wardrobing?
a) $8.8 billion
b) $8.8 trillion
c) $8.8 million
d) $8.8 quadrillion
4.What needs to be on a dress to get a refund at Bloomingdale's?
a) lace
b) a tag
c) a watermark
d) a brand label
5.What might a tag on a dress mean at a party?
a) the wearer is absentminded
b) a new fashion
c) it has been to the dry cleaners
d) the wearer is wardrobing
6.What did an analyst say people don't understand about wardrobing?
a) how best to do it
b) it's illegal
c) how to put the tag back on
d) what it is
7.What is Bloomingdale's risking losing?
a) customers
b) tags
c) dresses
d) wardrobes
8.What sales mantra is mentioned in the article?
a) satisfied customers mean profits
b) money makes the world go round
c) the customer is always right
d) have a nice day
9.How do some customers believe Bloomingdale's is making people feel?
a) bored
b) beautiful
c) like a supermodel
d) dishonest
10.What kind of balance is loss prevention and customer service?
a) a delicate one
b) a digital one
c) life and death
d) a balance of power
听力答案
1.c
2.a
3.a
4.b
5.d
6.b
7.a
8.c
9.d
10.a
