经济学人:电影商业:MoviePass的金融恐怖秀(2)
日期:2018-08-23 15:40

(单词翻译:单击)

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中英文本

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Mitch Lowe, chief executive of MoviePass (and a former Netflix executive), professes to be undaunted by the losses.
MoviePass的首席执行官米奇·罗威(前Netflix执行官)声称无惧损失YrYafWgvd@L,Mh
He says that the most frequent cinema-goers have taken up MoviePass subscriptions first, driving up costs.
他说大部分常去电影院的人已经注册了MoviePass,抬高了成本D|YQa;x8.)y_GFG;B|Z
As more casual filmgoers sign up, losses should abate.
随着更多影迷的注册,损失会有所减少P.HAwr.xiDuXkT
The service also recently announced some add-ons to help defray costs further, including "surge pricing" at times of peak demand.
近期,这项服务还宣布了一些附加项目帮助进一步扣除成本,比如需求高峰时期的“峰时价格”XozjmmdSCbN9zWg
He hopes to get the cash burn of the core ticketing service down to $1 per subscriber, with a projected 5m subscribers by the end of the year.
他希望将核心票务服务的烧钱率降至每位用户1美元,计划截止年底注册用户将达到五百万!AGmU6RQuWL6Ir@1&O~
He plans to get MoviePass into the black by such means as advertising,
他计划通过广告等方式让MoviePass盈利,

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for example by promoting films to users in exchange for fees from studios. That is, if the money lasts.
例如,通过向用户推销电影换取电影公司的酬金1R^%uG;cZ!5fii2w&。如果经费充足的话Qs#~jBaL5htjS*lC6vl,
MoviePass can already shift the box office. It buys 6% of all film tickets in America, according to Helios & Matheson's SEC filing.
根据Helios & Matheson的财务报告,MoviePass已经可以扭转票房了=nXBb.TTP-9kKSSY,BqQ。MoviePass在美国购买了所有电影票的6%mu@8eMKXA)V4Of#^+GK
Overall, national box-office receipts are up: from the start of the year to July 9th, they totalled $6.6bn,
Box Office Mojo指出,整体而言,全国票房收入在增长:从今年7月9日开始,共计66亿美元,
8.8% higher than in the same period in 2017, according to Box Office Mojo.
与2017年同期相比增加8.8%ei^EN%kqPDaFmnP73zs+
Mr. Lowe reckons that MoviePass can be credited for boosting ticket sales by 3%.
罗威认为MoviePass可将门票销售拉动3%Iyqwr(dFET~-B00]K)E
In Hollywood that sounds like the makings of a blockbuster, even if on Wall Street it is seen as a flop.
在好莱坞,这听起来像是一部大片的素材,虽然在华尔街,这将被视为一个巨大的失败CDyThRYl+)*gya[G&%(_

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词语解释

1.profess 公开表示;声称
She professed to hate her nickname.
她声称讨厌她的绰号DfoCF2dR-~e;-kw
2.abate 减轻
The storms had abated by the time they rounded Cape Horn.
暴风在他们绕过好望角时已经减弱了5.fiK]o;QoS%m#jnyEjx
3.sign up 报名参加
He saw the song's potential, and persuaded the company to sign her up.
他看到了这首歌的潜力,就说服公司和她签约4qeIf(+sd25o
4.defray 支付;支出
The government has committed billions toward defraying the costs of the war.
政府已许诺用数亿万美元来支付战争的费用&lz=ZN[%6XMYRyvXu

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